YANA KUZMINA

open for cooperation

YANA KUZMINA

graphic designer, content creator, BA hse design ‘25

I’m a creative partner in developing visual strategies — crafting unique identities, shaping expressive imagery, and bringing it all together into cohesive visual systems. With over 4 years of experience in design, photography, marketing, AI tools, and production, I turn ideas into effective visual solutions for commercial brands, cultural institutions, and artists. Let’s create something together

Art direction
Creative direction
Editorial
Branding
Photography
Illustration

«ОРЛЕНОК» CINEMA

Rebranding of a cinema with historical significance in Nizhny Novgorod

The Orlyonok cinema is known for its attention to European cinema, art-house direction and films of wide distribution. As part of the graduation project, a rebranding was implemented aimed at updating the visual identity and actualizing the role of the Orlyonok as a key cultural synchronization space in Nizhny Novgorod. The main metaphor of the style was the typographic language of cinema.

rebranding
research

PM Library

The identity of the Nizhny Novgorod Library

PM is a curatorial library in Nizhny Novgorod. The space collects only relevant literature: from contemporary fiction novels to non-fiction. The brand identity is aimed at creating a sense of belonging to the modern reading community. The style is imbued with a bookish atmosphere: references to stamps and notes, metaphorical and sharp copywriting.

branding
research

stvol garden

branding for the flower shop

STVOL is the new fast food among flower brands: rebellious, fresh, unique.

branding
ai content

ёти

branding for the bubble tea café

ёти (your tea) is a new bubble tea café in the centre of Penza that has already conquered the entire city. The style consists of variable graphics referring to tapioca, juice balls and pieces of fruit from bubble tea drinks and the logo.

branding
ai content

pawpaw

The identity of the European pet store

PawPaw is a European pet supplies brand. The project features a minimalist and versatile visual identity that is easily recognized by an international audience and reflects the brand’s core values.

branding
research

Ж

identity of the cultural center

«Ж» is a women's cultural center that helps the society to know women better from a physiological point of view. The style is based on different lettering of the letter «Ж». This reflects the three physiological periods of a woman's life.

branding
research

Alzheimer's.
Visualizing the condition

printed publication, calendar

Every 65 seconds another person gets Alzheimer's, and we still don't know why. The calendar visually reflects the disease and puts the user in the shoes of the person with the disease, which can draw attention to the problem.

Calendars can be purchased at the HSE concept store
at 12 Malaya Pionerskaya St., Moscow.

layout
research

Let’s create
something together

— yana kuzmina

y .kuzmina.v@yandex.com